Saudi 100
AbdelRahman G. Alzoubi
An architect and urban planner specializing in international cooperation for urban development, with over a decade of experience in project management with international organizations and UN agencies, focusing on urban resilience, municipal support, and community development. Recently, he has focused on mayoral engagement in urban dialogues to foster collaboration and knowledge exchange; Ask me about the AECD.
Ahmed Khojah
Ahmed Khojah is a Director and landscape architect specializing in public realm, urban regeneration, and culturally driven placemaking projects within the historic urban context of Jeddah, Saudi Arabia. With extensive experience leading multidisciplinary teams and managing complex design packages, he has played a key role in shaping major public realm and heritage-focused developments under the Saudi Ministry of Culture, particularly within the Jeddah Historic District.
His work focuses on integrating landscape architecture, urban design, infrastructure coordination, and heritage sensitivity to create human-centered environments that enhance cultural identity and community experience. Ahmed is recognized for his leadership in design management, stakeholder coordination, and the development of public realm strategies and guidelines tailored to the evolving urban landscape of Saudi Arabia.
Ahmed’s contributions to the field have been recognized through several industry acknowledgements, including the Rising Star Landscape Architect Award and his nomination among the “100 Most Influential People in Landscaping & Urban Development” in Saudi Arabia. His work reflects a strong commitment to advancing high-quality public realm design, preserving cultural identity, and supporting the Kingdom’s broader urban transformation and Vision 2030 objectives.
Ali Al Wazzan
Ali Al Wazzan is a motivated Landscape Architect and a graduate of Imam Abdulrahman Bin Faisal University (IAU). He has achieved several awards and recognitions at both local and international levels. Ali is passionate about creating sustainable and meaningful outdoor spaces that improve people’s lives and the environment.
He proudly represented the Kingdom of Saudi Arabia at the International Federation of Landscape Architects (IFLA), where he shared his ideas and designs on an international stage. His graduation project was highly recognized, winning Best Landscape Project in the Middle East at the Landscape Middle East Awards 2025 in the Next-Gen Vision category.
Ali has a strong interest in developing creative and practical design solutions. He is always looking to learn, grow, and work on projects that have a positive impact on communities and urban spaces.
Dr. Amer Habibullah, Ph.D
Dr. Amer Habibullah, Ph.D. is an accomplished landscape architect, researcher, and educator based in Jeddah, Saudi Arabia. He currently holds several key leadership roles in the field, including Vice President of IFLA Middle East, Chair of Education and Academic Affairs at IFLA ME, and President of the Saudi Society of Landscape Architecture (SSLA). In these capacities, Dr. Habibullah is committed to elevating the practice and impact of landscape architecture both locally and across the region.
Leadership and Professional Contributions
As a founding member and two-term Chair of the Board of Directors at SSLA, Dr. Habibullah has played an instrumental role in shaping the organization’s vision and leading it to notable achievements over the past three years. Under his leadership, SSLA has expanded its professional and community services, developed partnerships with both local and international stakeholders, and participated in major industry events, including the Big5 Exhibition, the Landscape Middle East Awards, and various conferences and symposiums. Dr. Habibullah was pivotal in organizing the Saudi Urban Symposium as well as the 2026 International Landscape Architecture Month in Saudi Arabia. He also directed the first international design charrette in Jeddah as part of the IFLA Global Studio.
Within IFLA Middle East, he has chaired the Education and Academic Affairs Committee and contributed significantly to the establishment of the IFLA Global Studio Program. Working alongside executive members, he has promoted the advancement of landscape architecture in both academic and professional spheres throughout the Middle East. Additionally, his role on the organizing committee for the Landscape Middle East Awards has helped to recognize and celebrate excellence within the profession.
Academic and Research Achievements
At King Abdulaziz University, Dr. Habibullah serves as Assistant Professor in the history and theories of landscape architecture. He is Chairman of the Planning and Partnerships Committee and coordinates the graduate program in landscape architecture, playing a critical part in the department’s strategic development.
Dr. Habibullah earned both his master’s and doctoral degrees from the joint Architecture and Landscape Architecture program at the University of Illinois Urbana-Champaign. His research encompasses a broad range of topics such as cultural and heritage landscapes, the identity of built environments, the history of architecture and landscape, landscape planning, urban design, and social sustainability.
Awards and Recognition
Dr. Habibullah’s distinguished contributions have been recognized through numerous awards. His team was awarded first place in the 2023 International Design Competition “University within a Park” for the King Khalid University Landscape Master Plan, and received the 2024 Prince Abdulaziz bin Ayyaf City Humanization Award. He is the recipient of several prestigious fellowships and honors, including the Illinois Program for Research in the Humanities (IPRH) Fellowship (2020), the George and Dorothy Fiel Fellowship (2017), and the Pauline Tilton Kennedy Prize (2017).
Dr. Habibullah’s commitment to mentoring emerging talent is reflected in his students’ achievements; they have received several local and international honors, including the IFLA Global Studio Awards in France, Mexico, Saudi Arabia, and India (2024–2025), as well as the Marsm Design Award (2025), Munir Sindi Architecture Award (2025), and Landscape Middle East Award (2025).
Dr. Amer Habibullah’s career is distinguished by his academic excellence, visionary leadership, and enduring dedication to advancing landscape architecture. His passion for education and innovative design continues to inspire and guide future generations of landscape architects in Saudi Arabia and around the world.
With a strong passion for all things landscape architecture be it design, delivery or education, I have been at the forefront of the industry for over two decades. All starting with a degree and post graduate diploma in Landscape Architecture form Leeds Beckett University, UK and Universidade de Evora in Portugal. Which then led to over 25 years working experience throughout the middle east region, India, North Africa and the UK whilst working on some of the gulf regions biggest and most prestigious projects. These include projects such as Palm Jumeriah, Downtown Dubai, various Qatar World cup infrastructure projects and most recently some of Red Sea Globals iconic portfolio of projects. Currently working on delivery of Shura Island with eleven world class resorts as well as an intricate series of landscape corridors interconnecting all parts of the island which will create both a unique destination and landscape ecosystem.
As well as industry experience, I have conducted lectures and seminars at numerous exhibitions in Dubai, Qatar, KSA as well as the UK and been a visiting lecturer at both Leeds Beckett University and Birmingham University in the UK as well as Abu Dhabi University in the United Arab Emirates.
Basma Ibrahim is a Principal Urban Designer and Planner at AtkinsRéalis, Riyadh, with 17+ years of international expertise in strategic planning, master planning, and architecture across the Middle East, Africa, Canada, and beyond.
A Chartered MRTPI and LEED AP ND professional, she holds a bachelor’s in architecture and a master’s in urban design from the American University of Beirut.
Basma has played a defining role in some of Saudi Arabia's most significant urban development and landmark projects, including the Diriyah Spatial Strategy (DGDA), AlUla Towns Masterplans (RCU), Soudah Peaks Framework (SDC), the Makkah Regional Plan (MDPA) and the National Planning Code for agriculture lands in the Kingdom (MoMAH). Across these projects, Basma has worked closely with key clients, stakeholders and prestigious institutions including RCRC, Amanah, and the Diriyah Foundation, facilitating engagement and driving collaborative, high-impact outcomes across the Kingdom's most ambitious urban transformation programs.
A versatile practitioner, Basma is driven by projects that are as visionary as they are implementable — bridging strategic thinking with hands-on delivery to shape built environments that are both aspirational and grounded in reality.
Christopher Byrne is a Senior Landscape and Urban Design Director with over twenty years of international experience, working at the intersection of landscape architecture, horticulture, and urban design. He is a landscape and urban design specialist whose career focuses on creating people‑centered, climate‑responsive environments that respond to context, culture, and long‑term stewardship.
Christopher currently serves as Senior Director for Landscape with the National Housing Company (NHC), where his work allows direct influence over the future of community creation and spatial quality across Saudi Arabia. Through this role, he contributes to shaping neighborhoods, public spaces, and landscape systems that support Saudi Vision 2030 and national quality‑of‑life ambitions.
Grounded in a strong interest in the relationship between people and place, Christopher views landscape and urban design as part of a living urban ecosystem. His interest in neurological design informs a Fabric of Life approach, recognizing how spatial form, sensory experience, and environmental conditions influence human behavior, wellbeing, and social cohesion. This perspective strengthens his commitment to delivering resilient, inclusive landscapes that enhance everyday experience, reinforce identity, and support long‑term community wellbeing.
David Sutton – Director of Horticulture, Qiddiya Investment Company
David Sutton is an accomplished horticulture leader with over 30 years of international experience across landscape management, large-scale estates, zoological environments, and arid-land horticulture. As Director of Horticulture at Qiddiya Investment Company, he leads the strategic development and delivery of landscape initiatives within one of Saudi Arabia’s flagship giga-projects.
He holds the prestigious Master of Horticulture (MHort) from the Royal Horticultural Society and began his career in the UK before gaining valuable experience in the UAE, working on projects ranging from royal palace gardens to hotels and initiating the construction of an arid-land botanic garden in Sharjah.
David spent over 20 years with The Howletts Wild Animal Trust, progressing to Horticulture Director and overseeing horticulture, arboriculture, and estate operations across two major wildlife parks. He has led multidisciplinary teams, delivered complex projects, and enhanced landscapes for both conservation and visitor experience. Separately, he also contributed as Senior Horticulturist to an RHS Chelsea Flower Show garden awarded a Silver Gilt medal in 2016.
At Qiddiya, David is applying this global experience to help shape the future of landscape development in Saudi Arabia, contributing to the Kingdom’s Vision 2030 by creating vibrant, resilient, and inspiring outdoor environments.
Eng. Adel Hammas possesses over twenty years of professional experience as an environmental planner and engineer. He has held multiple leadership positions as an environmental leader across government, semi-government, and private sector organizations. Additionally, he serves as a member of numerous national environmental and engineering committees and councils.
He brings extensive expertise in the management of Development and Reconstruction, Planning and Urban Development, Environmental and Energy, Energy Efficiency in Public Buildings, Sustainable Green Cities, and Sustainable Development initiatives.
He holds a Master’s degree in Environmental Systems Engineering and Management from Canada and a Bachelor’s degree in Urban and Regional Planning and Design. He is also LEED-accredited, a certified OSHA HSE inspector, an ISO 14001 Lead Auditor, and holds PMP and RMP certifications.
Eng. Hammas is currently serving as VP of landscape Design at King Salman International Airport, reflecting a strong commitment to sustainability and environmental excellence.
Eng. Elsayed Salam is a Landscape Director with over 22 years of experience leading large-scale landscape development, irrigation systems, and infrastructure operations across the Middle East.
He currently directs complex operation and maintenance programs, overseeing multi-contract portfolios that integrate roads, public realm, and landscape assets, where he has consistently driven operational excellence, optimized performance, and enhanced service delivery standards.
Elsayed has played a strategic role in the successful execution of major projects, contributing to the development of high-quality, sustainable urban environments aligned with Saudi Arabia’s Vision 2030. His approach combines strong technical expertise with practical leadership, enabling the delivery of efficient, resilient, and cost-effective solutions in demanding operational environments.
With a strong focus on continuous improvement, he has introduced performance-driven methodologies and operational enhancements that have improved efficiency, reduced risks, and strengthened overall project outcomes.
Beyond project leadership, Elsayed is a recognized industry influencer. He is the founder of a professional community of over 50,000 landscape engineers dedicated to knowledge sharing and talent development, in addition to managing an educational YouTube channel focused on advancing technical excellence in the field.
Through his leadership, industry influence, and commitment to innovation, Elsayed continues to play a key role in shaping the future of landscape and urban development across the region.
With over 25 years of international experience across the United Kingdom, Europe, and the MENA region, Gerard is currently engaged in several renowned GIGA projects across the Kingdom of Saudi Arabia and has consistently demonstrated a reliable and capable approach, supporting the delivery of the Kingdom’s Vision 2030 ambitions.
His portfolio spans a broad spectrum of Landscape Architecture and Urbanism, with a strong focus on leading large-scale masterplanning initiatives and providing design support throughout project delivery. His experience includes key developments such as Diriyah Gate, Saudi Real Estate projects, Durrat Al Bahrain, MODON Industrial Cities, NEOM, and Green Riyadh, along with a range of mixed-use developments across the region.
Gerard is currently with Parsons, where he contributes his expertise in team development and project leadership. He plays a pivotal role in steering delivery at both creative and technical levels, supporting clients in achieving design excellence, quality outcomes, and alignment with their strategic vision.
Hani Al-Hasasneh
Senior Design Manager at Qiddiya
With 16 years of experience in the build environment industry working across a variety of sectors,
My passion for design, innovation, and delivery is the driving force in my career and what motivated me to finish my studies at the top among my classmates.
Comfortable working at both project or portfolio levels and translating iconic schemes into the physical space, ranging from institutional, high-end hospitality, aviation, Sports projects, and bespoke designs for spiritual chalets in the middle of the desert.
Strong experience with the whole design process, from business case/pre-concept to full design execution with a deep understanding of BIM implementation for various large-scale projects throughout the project life cycle. Capable in design management and delivering holistic design processes.
I thrive when challenged with particularly complex and multi-faceted assignments and always aim to deliver high-quality outcomes.
Flexible and easy to adapt to any work environment, with exposure to different types of organizations from architectural, engineering, and management consulting practices during my career.
In the last few years, I have worked closely with clients through MACE for the Ministry of Sports, in the national program for Stadium development (EPMO/PMC). And now I am directly hired under Qiddiya Investment Company, one of the PIF companies.
Hossam Mohamed Sharaf Eldin is a highly accomplished urban planner and landscape architect with more than 35 years of professional experience in master planning, landscape architecture, and urban development across the Middle East, particularly within the Kingdom of Saudi Arabia.
As Director of the Planning & Landscape Department at Zuhair Fayez Partnership, he has led the planning and design of major residential communities, universities, public realm developments, mixed-use districts, healthcare campuses, and large-scale governmental projects. His portfolio includes strategic master plans for the Ministry of Housing, Digital City Riyadh, King Khaled University, Sabic HQ , and numerous public parks, civic developments, and urban infrastructure projects throughout the Kingdom.
Hossam is recognized for his ability to integrate urban functionality, environmental sensitivity, and human-centered design into large-scale developments. His work has contributed to shaping contemporary urban environments that align with Saudi Arabia’s ongoing transformation and Vision 2030 ambitions.
In addition to his professional practice, he has contributed to the field through publications, lectures, and mentorship in landscape and Master planning
Ibrahim Al-Azzeh is a visionary leader in Saudi Arabia’s landscaping and urban development sector, bringing over 22 years of transformative experience to one of the Kingdom’s most dynamic industries. As Business Development Director at ALKHOLI Group, he drives end-to-end project excellence across design, procurement, execution, and strategic growth — consistently raising the bar for quality and sustainability.
Ibrahim’s influence spans the Kingdom’s most ambitious initiatives, having contributed to Green Riyadh, Aramco, Petro Rabigh, KAUST, Diriyah Gate, Sports Boulevard, SPARK, RCRC, KKIA, JEDCO, KAFD, ROSHN, SABIC, MISK City, Royal Palaces, Diplomatic Quarter, KSPF, reflecting a career built at the heart of Vision 2030’s urban transformation agenda. His expertise in sustainable landscape design, smart irrigation, and FM operations — combined with credentials including CFM–IFMA, LEED Green Associate, and an MBA — positions him as a rare blend of technical authority and strategic leadership.
A champion of environmental compliance, and industry innovation, Ibrahim continues to shape the future of green urban spaces across the Kingdom, inspiring the next generation of landscaping professionals.
Janus Rostock, a leader in architecture, urbanism and integrated design, brings more than two decades of experience to his role as the Regional Managing Director of the Buildings+Places business line at AECOM Middle East. Ranked #3 in Design Middle East’s 2025 Creative 30 Powerlist, he is renowned for his strategic vision, collaborative approach and ability to deliver projects that leave a lasting mark on the region’s urban landscape.
Janus’s career has been shaped by international experiences and a commitment to impactful design. He began with AECOM in 2018 leading Master Planning and Landscape, later returning to Denmark as CEO of a Copenhagen-based consultancy. Driven by a passion for shaping cities, he rejoined AECOM Middle East as Vice President of Urbanism + Planning and Architecture, overseeing multidisciplinary teams on transformative projects across the Middle East, Africa and Europe. Following this he was entrusted with the leadership of the Buildings+Places business line, expanding his remit to guide the growth and strategic direction of one of the region’s most diverse and influential practices.
His work has redefined the region’s urban landscape. Early in his career, he contributed to the award-winning Triangeln Station at KHR Architects, a project recognized for seamlessly merging architecture, urban design and public experience. At Dubai Opera, he delivered a cultural icon that blends world-class performance facilities with engaging public spaces. In Dubai Harbour, he guided a waterfront development integrating urban, leisure and hospitality components with a focus on sustainability. Dubai Creek Harbour reflects his approach to large-scale urbanism, combining heritage, innovation and climate-responsive design, including smart mobility, green networks and resilient public spaces. On the regional mega-project masterplan in Saudi Arabia, Janus led the vision for a future city that integrates nature-based solutions, advanced infrastructure and inclusive urban planning.
Throughout his career, Janus has championed interdisciplinary collaboration, fostering strong cross-functional relationships and creating environments where diverse perspectives drive innovation. As Managing Director, he continues to advance the firm’s mission, nurturing client partnerships, inspiring teams and advocating for design that meets today’s challenges while anticipating tomorrow’s opportunities.
Associate Director, New Murabba
Jinmo Jung is a Chartered Member of the Landscape Institute (CMLI, UK) with over two decades of international experience in landscape architecture, urban design, and public realm.
He currently serves as Associate Director at New Murabba, leading landscape and public realm design for the Mukaab and surrounding district as part of one of Saudi Arabia’s most ambitious urban developments.
Throughout his career, Jinmo has delivered large-scale projects across the Middle East, Asia, and Africa, including multi-billion-dollar masterplanned communities and complex urban developments.
He is particularly interested in shaping future cities through innovative landscape strategies that respond to climate, culture, and rapid urban transformation in the region.
Jon Clokie is Director of Landscape Architecture at Omrania by Egis, with over two decades of practice across the Gulf region and a long-standing focus on how landscape thinking shapes the built environment.
Based in Riyadh, Jon has led landscape architecture across a range of significant projects in Saudi Arabia — including work on the historically sensitive terrain of Diriyah and, more recently, on the emerging frameworks of Vision 2030's major development programmes.
His practice is grounded in a belief that landscape should lead urban form rather than decorate it: that the land itself — its ecology, its climate, its botanical inheritance — should be the primary generative force in how cities are made. In practice that means native and regionally adapted planting, landscapes that respond to the logic of arid ecology rather than working against it, and a preference for design that earns its presence through material and environmental honesty. These are not simply aesthetic positions — they reflect a sustained interest in what it might mean to build cities in the Gulf in a way that takes the land seriously as a generative force. That thinking continues through practice and ongoing research and writing on landscape urbanism in the Gulf context.
Jonathan is a Development Planning and Urban Design Director with two decades of experience in the GCC, shaping some of the region’s most significant city and community programmes. He leads multi-disciplinary teams from early visioning to delivery, with a focus on measurable placemaking outcomes—creating legible, walkable and inclusive districts, strengthening public realm networks, and embedding identity, climate response and long-term stewardship into the design.
His expertise spans strategic planning, master planning, urban policy and regulation, regeneration, and delivery management. Working across complex, multi-cultural contexts, he aligns government priorities, community needs and commercial objectives to raise design quality and deliverability. His work is recognised for turning strategy into built reality: coordinating infrastructure and land use, setting clear design frameworks, and guiding teams to deliver resilient, people-centred places that enhance everyday experience and support lasting social and economic value.
Juan Palop-Casado is an architect and urbanist dedicated to shaping sustainable, context-driven environments. As director of LPA Studio, he leads a multidisciplinary practice focused on territorial planning, urban design, landscape, and green infrastructure, with particular attention to the ecological and social singularities of the Global South.
He defines his approach as “Biourbanism for the sunny part of the planet.”
A recognised expert in sustainable urbanism and certified BREEAM auditor, Juan also serves as president of the Instituto20grados Foundation, advancing innovative strategies for arid and semi-arid regions. His work bridges research and practice, delivering forward-thinking solutions that promote regenerative modes of southern urbanisation.
His contributions have received national and international awards, positioning him as a leading voice in biocentric-oriented urban development. Learn more at www.lpastudio.net
Laila Alawneh is a thought leader in human-centric and sustainable urban planning and development, with extensive experience delivering large-scale projects across the Arab Gulf and Scandinavia. Her work focuses on integrating urban planning, landscape systems, and public realm strategies to create resilient, people-focused environments that enhance quality of life.
She has collaborated with government entities and international consultancies on regional planning, mixed-use developments, and destination master plans that balance economic growth with environmental stewardship and urban liveability.
Leonardo Castello is a Public Realm and Landscape Professional with over 23 years of international experience delivering transformative real estate and destination developments across the Middle East and Africa. His expertise spans the full project lifecycle, from feasibility studies and investment-driven strategies to master planning, design development, project management, and construction delivery of large-scale programs.
Leonardo has contributed to some of the region’s most prominent developments, including the soon to open Amaala Triple Bay, as part of Red Sea Global portfolio of regenerative tourism destinations, the acclaimed Dubai’s World Expo 2020, and Qatar’s iconic Lusail City, host of the main stadium for the FIFA World Cup 2022. He has played a key role in shaping distinctive public realm and landscape environments that have become high-quality benchmarks for design and well-being living.
He is recognized for creating and managing bespoke outdoor environments that enhance asset value, elevate guest and resident experiences, and support long-term commercial performance. His approach seamlessly integrates design excellence with strategic business objectives. A collaborative and adaptable leader, Leonardo has a strong track record of managing multidisciplinary teams and delivering results in complex, fast-paced environments.
Markus Appenzeller is an urban planner and partner at MLA+ (Rotterdam - Riyadh - Shenzhen), specializing in urban development strategies with a focus on public space.
His work spans Europe, Asia, and the Middle East, addressing rapid urbanization, climate conditions, and the role of the public realm. He has contributed to projects in cities such as London, Shenzhen, and Riyadh, as well as across regions in Saudi Arabia and the Gulf.
He also serves as Chief Technical Adviser to the UNDP-supported spatial planning reform program with Saudi Arabia’s Ministry of Municipal and Rural Affairs and Housing and regularly teaches in schools across Europe and Asia.
Michaël Patte is an award-winning French landscape architect and Design Director based in Riyadh, recognized for his influence on the evolution of landscape architecture, public realm, and destination development across Saudi Arabia and beyond. With more than 25 years of international experience across the Kingdom, the UAE, China, and Europe, he has led high-impact work across civic, hospitality, mixed-use, waterfront, cultural, ecological, and destination typologies, consistently combining design excellence with climate responsiveness, cultural depth, and long-term urban value.
Having established and led design platforms in Riyadh and Shenzhen, he has directed multidisciplinary teams and delivered major projects from concept to completion, contributing to internationally recognized, award-winning projects. His leadership extends beyond practice through advisory roles, jury appointments, lectures, and professional advocacy, including the founding of the Network of City Innovators in Saudi Arabia, a platform dedicated to dialogue on heritage, resilience, and the future of cities. He has also contributed to design education through academic engagements with leading institutions in France and China, including KEDGE Arts School and the China Central Academy of Fine Arts, thereby reinforcing his standing as both a practitioner and a thought leader in the field.
Mohammad Azman is an Associate Director - Landscape at Omrania (by Egis), with over 20 years of international experience in landscape architecture and urban public realm design across Southeast Asia and the Middle East, including Malaysia, Singapore, Qatar, the UAE, and Saudi Arabia.
Azman has played a key leadership role in delivering large‑scale, high‑profile developments, including King Abdulaziz International Airport, Mayasem Development, King Salman Park, Diriyah Gate II - Boulevard, and the Riyadh Metro public realm. His work demonstrates technical rigor and the ability to coordinate complex multidisciplinary teams to deliver high‑quality outcomes.
Recognized for his strong technical leadership and meticulous approach, Azman excels at translating design vision into buildable, well‑executed solutions, ensuring consistency and quality from concept through IFC documentation and construction. His expertise spans infrastructure‑led landscapes, civic spaces, and metropolitan public realms.
Azman’s design ethos prioritizes functional, resilient, and people‑centric environments that respond to climate, culture, and urban context. He is actively engaged in advancing public realm strategies, smart city integration, and sustainable landscape solutions, contributing to the evolution of landscape architecture and enhancing urban livability across the region.
Graduated from KING SAUD university with a bachelor degree in marketing in 1995, joined SABIC in the same year and served for 15 years, including 4 years overseas assignments in LONDON & SINGAPORE as a regional sales manager, made a career shift into the HR domain with ALRAJHI BANK, then STC and ALMARAI, rejoined SABIC as an HR advisor in 2017-2018.
In 2019, hired as the GENERAL MANAGER of BADAN Agricultural & Contracting Co. Ltd, established in 1980 as a flower shop, then over the years developed and grew as one of the top landscaping companies in the SAUDI market, currently ranked as a class "A" contractor with nearly 1300 employees completed several projects with the Royal Commission of Riyadh city and Diriyah Company, and other private projects.
BADAN owns its mega plants & trees nursery located in ALKHARJ, 100 km south of the capital RIYADH, covering an area of approximately 1.3 million square meters, growing nearly 100 thousand trees and shrubs in greenhouses, shades, and open air, this is to serve our clients and our projects in the best way possible.
Experienced Executive Director with a demonstrated history of working in the landscaping industry and property development for more than 36 years of leadership. He recognized for shaping landmark in UAE and KSA as he held senior positions in KSPF, ROSHN, Emaar, Nakheel, Dubai Properties Group, driving conceptualization, design, execution, and operations of large-scale landscape projects.
Mohammed is skilled in design management, budgeting, operations, and feasibility studies, he consistently ensures cost-efficient, high-quality outcomes.
Mohammed is also certified in leadership and project management, bringing strategic vision and operational excellence that enhance community value, sustainability, and long-term asset performance.
Naser Ahmed is a qualified civil engineer with over 45 years of experience shaping landscape and urban development across the GCC. His Middle East journey began in the Kingdom of Saudi Arabia in 1985, where he served as an Irrigation Engineer with Saudi Mais Irrigation Systems.
He moved to the UAE in 1988, leading afforestation and streetscape initiatives in Al Ain, and later directed the complete landscaping refurbishment of Dubai's Safa Park. As Manager of the Landscape and Irrigation Department at the Engineer's Office, the private entity of His Highness Sheikh Mohammed bin Rashid Al Maktoum, he oversaw the landscape execution of the Jumeirah Beach Hotel.
In 2000, he co-founded Proscape LLC, today the flagship of Tanseeq Investment Group, a consortium of 20 specialist companies and over 9,500 professionals. Under his leadership, the Group has delivered the landscaping works for landmark destinations such as Burj Khalifa, Dubai Mall, JBR Walk, and prominent pavilions at Expo 2020 Dubai. In 2022, Naser expanded the Group's operations into Saudi Arabia, returning to where his journey began to contribute to Vision 2030's transformation of cities, communities, and outdoor spaces.
Nev Connell is a landscape architect with decades of experience in consulting and client-side roles, representing private sectors and public authorities. Nev’s skills and consulting experience extends from inception to project delivery of many aspects of our built environment, with particular interest in urban space. He has led multi-disciplinary teams in the master planning and design of numerous public realm, parks, and recreation facilities. He has lived and worked in Australia, the arid landscapes of the Middle East, the tropical landscapes of Southeast Asia, and the temperate regions of China.
As a Registered Landscape Architect with the Australian Institute of Landscape Architects, Nev also has affiliate memberships of Botany (KSA); Horticulture, and Parks & Recreation (Australia). His design philosophy is strongly based on the context of the local environment, respecting the genius loci of the space, and inherent culture and heritage of project locations. As an avid photographer, Nev derives much design inspiration from natural landscapes.
After several years guiding the development of Riyadh’s Sports Boulevard, a significant urban public realm and recreation initiative, Nev is enjoying a role as Senior Director of Urban Design & Public Realm at Diriyah Company in Riyadh where his current focus is conservancy of local landscape character.
Dr. Rasem Badran is an internationally acclaimed architect, urban designer, and thought leader whose work has profoundly shaped contemporary architecture and public realm development across the Middle East. With a career spanning several decades, he is widely recognized for his ability to reinterpret traditional Arab and Islamic architectural principles into modern, contextually responsive design solutions.
Dr. Badran has led the design of numerous landmark projects across Saudi Arabia and the region, including urban developments, cultural institutions, and civic spaces that prioritize human scale, environmental sensitivity, and cultural identity. His approach integrates architecture, landscape, and urban planning to create cohesive and meaningful environments that enrich communities.
A recipient of numerous prestigious international awards, including the Aga Khan Award for Architecture, Dr. Badran is celebrated for his enduring contribution to the built environment and his influence on generations of architects and planners.
Through his work, he continues to advocate for sustainable, culturally grounded development that responds to both the natural landscape and the social fabric of cities.
Reham Bataineh is a senior urban planning and infrastructure transformation leader with over 25 years of distinguished experience across government and municipal sectors. She holds a master’s degree in urban planning and administration from Seoul, South Korea, complementing her extensive professional expertise with strong academic grounding in strategic planning, governance, and urban management.
Her career is defined by executive leadership roles aligned with urban strategy, national spatial planning, and large‑scale government infrastructure transformation, contributing directly to the advancement of sustainable, competitive, and future‑ready urban ecosystems. She has led sovereign‑scale spatial planning initiatives, national and metropolitan strategies, and mega master‑planning programs exceeding 25,000 km², translating long‑term government vision frameworks into actionable, performance‑driven planning systems.
Reham’s leadership has institutionalized regulatory modernization, zoning frameworks, and integrated territorial development models, enabling coordinated infrastructure expansion, housing delivery, and resilient urban growth. She has consistently worked across ministries, municipalities, regulatory authorities, and international institutions, strengthening planning governance, enhancing regulatory transparency, and building institutional capacity.
Recognized for her strategic foresight, disciplined execution, and ability to lead complex multi‑stakeholder ecosystems, Reham is deeply committed to contributing her expertise toward national urban transformation, strengthening spatial governance, and delivering future‑ready planning and infrastructure systems that support long‑term sustainability, economic growth, and quality of life.
I am currently a Senior Landscape Construction Manager at Misk City, where I lead the delivery of landmark public realm and landscape developments shaping the future of Riyadh. In this role, I drive execution across multidisciplinary teams, consultants, and contractors, ensuring alignment and consistently delivering to the highest standards of quality, efficiency, and schedule.
Prior to this, I contributed to the successful delivery of multiple landmark and high-profile projects across Riyadh, building a strong track record in complex, large-scale developments that define the city’s evolving urban landscape.
I oversee the full project lifecycle from strategic planning and procurement through to construction and handover, bringing a disciplined, results-driven approach to navigating technical and operational complexity. My expertise spans large-scale softscape and hardscape delivery, stakeholder alignment, and the strategic sourcing of plant materials tailored to both design intent and environmental performance.
I am recognized for decisive leadership, strong commercial and technical judgment, and the ability to translate ambitious visions into built reality. I maintain rigorous oversight of quality, safety, and program performance, contributing to the advancement of Saudi Arabia’s built environment and long-term sustainability ambitions.
Simon Andrews is a Senior Director of Public Realm at Qiddiya and an internationally respected UK‑chartered Landscape Architect whose work is redefining how landscape and public realm shape sustainable, people‑centred development.
Simon played an early design leadership role at Red Sea Global / AMAALA, contributing from strategic landscape masterplanning through to delivery across coastal projects in environmentally sensitive contexts. He is recognised for embedding the importance of landscape and public realm from masterplanning and governance through to detailed design and construction—ensuring landscape is treated as essential infrastructure underpinning social life, environmental resilience, and economic value.
Alongside visible leadership, Simon is known for his quiet, consistent advocacy for landscape—working behind the scenes to influence decision‑making, elevate standards, and strengthen the role of public realm across all levels of development. He champions people‑first placemaking, walkability, and inclusive public space, shaping parks, public rights‑of‑way, waterfronts, and destination landscapes that prioritise human experience while promoting sustainable best practice. He has influenced outcomes through design standards, consultant leadership, and mentoring multidisciplinary teams working at city and destination scale.
With 30 years of global experience Simon’s leadership demonstrates how landscape can contribute to development—connecting people, place, and nature in support of Saudi Arabia’s Vision 2030.
Steven Velegrinis, Design Director and Head of Cities Practice APME, Gensler
Steven Velegrinis is a Design Director in the Gensler Cities and Urban Design Practice and is the
Regional Head of the Cities Practice in Asia Pacific and the Middle East. His work has focussed on the
multi-disciplinary intersections between urban planning and landscape architecture. Over the past
28 years he has practiced in Australia, Southeast Asia and the Gulf. His recent work has included
urban design projects such as the Expo 2020 Masterplan, District 2020 Legacy Masterplan, NEOM
Regional Land Use Masterplan, Dubai Design District Masterplan, Bogacay Creek Masterplan in
Antalya, The Mount Masterplan in Muscat, Le Marais Masterplan in Rabat, Morocco and the Hatta
Tourism Masterplan.
Steven has also led the site design and landscape architecture of a series of public realm and
hospitality projects including Expo 2020 Public Realm, the Chedi, Ras Al Hadd, La Ville Hotel and City
Walk Residential in Dubai, Kempinski The Wave Muscat and Hakkasan Restaurant in Emirates Towers
Dubai. He remains involved in the development of the profession through his speaking engagements
and research initiatives which have included speaking at the Harvard Graduate School of Design,
Architecture Association School of Architecture, the Bartlett School of Architecture at UCL, Cambridge
University and Universite Paris Sorbonne.
Walid Freiha is a Real Estate Development Director at Diriyah Company with over 27 years of experience, having contributed to some of Saudi Arabia’s most prominent giga projects, including King Abdullah Financial District (KAFD), King Salman Energy Park (SPARK), Diriyah Gate, and Mohammed Bin Salman Nonprofit City (Misk City).
He is known for a forward looking approach to urban development, integrating innovation into how projects are planned, delivered, and operated. His work focuses on digitally enabled delivery, stronger cross disciplinary coordination, and the exploration of emerging models such as blockchain and tokenization to enhance value creation across the real estate lifecycle.
Combining strategic thinking with hands on execution, Walid aligns stakeholders, disciplines, and delivery frameworks at scale, ensuring innovation is applied in practical ways that improve performance, efficiency, and long term asset value.
Through this approach, he contributes to more adaptive and resilient urban environments, helping shape cities that respond to evolving economic, technological, and human needs.
With over 15 years of experience in large-scale landscape, horticulture, and nursery operations across Saudi Arabia, UAE, and India, I currently serve as Assistant General Manager – Landscape & Nursery Operations at EFSIM Facilities Management. In my current role, I oversee more than 3.5 million square meters of landscape assets and a 500,000 square meter central nursery facility for JEDCO at King Abdulaziz International Airport (KAIA), Jeddah.
Throughout my career, I have successfully led multidisciplinary teams across aviation, hospitality, healthcare, urban development, and government sectors, delivering high-impact landscape and sustainability initiatives aligned with Saudi Vision 2030 and the Saudi Green Initiative. My expertise includes aviation landscaping, sustainable horticulture, irrigation systems, nursery production, integrated pest management, urban greening, SLA/KPI-driven facilities management, and stakeholder coordination within complex operational environments.
As a Chartered Horticulturist (UK), SCE Certified Agriculture Specialist, BICSc Practitioner, and LEED V4 professional, I remain committed to innovation, operational excellence, and environmental sustainability.
My work continues to focus on transforming public spaces, implementing sustainable landscape practices, and contributing toward the advancement of world-class urban development standards across the Kingdom of Saudi Arabia.
Saudi Sports 100
Alfonso Senatore | Sustainability Senior Vice President – Sports Boulevard Foundation
Alfonso Senatore is an award-winning sustainability leader shaping the future of sustainable cities through transformative approaches to decarbonization, ESG integration, and climate-resilient urban development. With over 28 years of international experience, he has played a pivotal role in delivering world-class landmark projects across the Arab Gulf, Europe, Asia, and the Americas, including King Abdullah Financial District in Riyadh, Bloomberg’s European Headquarters (BREEAM Outstanding), Aspire Tower in Doha, Guangzhou International Finance Centre, and NEOM.
As Senior Vice President of Sustainability at the Sports Boulevard Foundation (SBF), Alfonso is driving one of the world’s largest and most ambitious urban regeneration projects, redefining how sustainability is embedded at scale. Over the past four years, he has championed the integration of ESG principles at the core of strategy and delivery, accelerating decarbonization, enhancing quality of life, and creating lasting environmental and social value for communities.
Under his leadership, SBF has emerged as a regional benchmark for climate action and ESG transparency, with its reporting aligned to the Global Reporting Initiative Standards and recognized for its rigor and credibility. His work continues to set new standards for sustainable infrastructure and landscape-led urban transformation across Saudi Arabia and beyond.
Recognized by the U.S. Green Building Council, UNESCO, and the International WELL Building Institute, Alfonso is a Stanford-certified Chief Sustainability Officer and holds a postgraduate qualification in Sustainable Business from the University of Cambridge.
A powerhouse in sports, wellness, and leadership, Alwaleed Alkeaid brings 15+ years of impact across federations, startups, and global platforms. From a
couch potato to becoming the first Saudi to complete the grueling full Ironman triathlon, from fitness coach to federation CEO, from TEDx speaker to startup founder, Alwaleed is known for
activating transformation, growth, and strategic clarity in every space he enters.
Arij Hamed Almutabagani is a Saudi executive and sports leader, serving as Executive Director of Hamed Mutabagani Group (HMG), where she oversees real estate and group operations.
She previously held leadership roles in healthcare and wellness and serves on multiple corporate and business boards.
A former President of the Saudi Tennis Federation and the first woman elected to its board, she is currently a Board Member of the Asian Tennis Federation and serves on several International Tennis Federation committees. She is a strong advocate for the growth of tennis and women’s inclusion in sport.
Leadership & Governance Roles
President, Saudi Tennis Federation (2021–2024)
Board Member, Arab Tennis Federation (Oct 2021 – Apr 2025)
Board Member, Asian Tennis Federation (Nov 2021 – Present)
International Tennis Federation (ITF) Committees
Member, Masters Committee (2022–2023)
Member, Juniors Committee (2024–2025)
Appointed Member, Advantage All Committee (2026–2027)
Asian Tennis Federation (ATF) Committees
Chair, Advantage All Committee
Member, Legal, Constitution & Ethics Committee
Member, Marketing & Sponsorship Committee
Major Events & Strategic Achievements
Secured the hosting of the ATP Next Gen Finals in Jeddah (2023–2025) supported by the Ministry of Sport.
Secured the hosting of the WTA Finals in Riyadh (2024–2026) supported by Ministry of Sport
Expanded ITF and ATF junior tournaments in Saudi Arabia from 1 event in 2022 to 7 events in 2024, including the first two ITF Masters tournaments in the region
Women’s Tennis & Development Milestones
Led the participation of the first Saudi female junior team in the Billie Jean King Cup (Sri Lanka, 2023)
Led the participation of the first Saudi female adult team in the Billie Jean King Cup (Bahrain, 2024)
Chahid Lagrou is a highly accomplished agronomist and the Golf Course Superintendent at Riyadh Golf Club (RGC). Holding a Master’s degree in Plant Biology, Chahid brings over 15 years of international expertise to the Kingdom, having refined his craft through extensive studies and professional practice across Morocco, Spain, and France. His technical mastery of turfgrass science and high-performance environments has been pivotal in elevating Saudi Arabia’s premier sports landscapes.
Currently Chahid manages both Riyadh Golf Club and InterContinental Golf Club under the Golf Saudi umbrella. His leadership was most recently highlighted by the successful delivery of major international events, including the 2026 LIV Golf tournament, where his strategic oversight ensured world-class playing conditions. Dedicated to operational excellence and data-driven management, Chahid continues to set new benchmarks for quality in the region’s sports environments. By integrating global best practices with local expertise, he plays a vital role in the sustainable development and delivery of elite recreational spaces across Riyadh.
Colin Lyons is General Manager of STRI Arabia, leading sports surface design and technical consultancy across the Middle East. With a career spanning over three decades across four continents, Colin is a global authority on sports infrastructure.
His portfolio covers some of the world's most prestigious leagues and tournaments, including the Premier League, La Liga, Serie A, and major international competitions such as the FIFA World Cup, FIFA Club World Cup, AFC Champions League, and AFCON, acting as a trusted advisor to stakeholders and delivery authorities.
As Senior Construction Consultant for the FIFA World Cup Qatar 2022™, Colin led all field of play construction across every stadium and training facility in the country, working directly with the Supreme Committee for Delivery & Legacy and Aspire Zone Foundation, to deliver one of the most complex and celebrated infrastructure programmes in sporting history.
In Saudi Arabia, Colin provides expert technical and strategic consultancy across the growing ecosystem of equine, golf and stadia projects. He also oversees the annual delivery of the Saudi Cup at King Abdulaziz Racetrack. With a strong commitment to sustainability and environmental responsibility, he tackles complex challenges to deliver elite sporting environments, helping to redefine the Kingdom's sports infrastructure as future-ready and built to last.
Francesco Aurelio Bongiorno is an accomplished Project Director with more than 30 years of international experience spanning sports venue design, hospitality driven developments, and largescale urban planning. His career includes leading roles in the design and delivery of major global sports infrastructure, most notably his key contributions to the FIFA World Cup Qatar 2022™ program.
A strong advocate for integrated, endtoend design excellence, Francesco is committed to aligning architectural vision with longterm operational performance and sustainable lifecycle outcomes. He holds a Master’s degree in Architecture from the University of Rome and has worked extensively across Europe, the Americas, and the Middle East.
Over the past three years, Francesco has supported the Ministry of Sport in Riyadh through the Stadium Development Programme, helping shape a new generation of futureready sports venues across the Kingdom.
In March 2026, Francesco rejoined Jacobs as a Project Director for sports infrastructure across the region, continuing to lead highimpact, technically rigorous, and operationally resilient project delivery
Francisco Casas is a PhD. Architect with a large experience in industry and academia. Master in Architecture (2002), Master in Analysis, Theory and History of Architecture (2011), PhD in Architectural Communication (2020), ETSAM, Universidad Politécnica de Madrid. Project Management Professional (PMI, 2022). He joined IDOM in 2022 as Senior Design Manager and later Project Director for the Industrial Support Facilities for the Hydrogen Innovation Development Center in NEOM OXAGON.
He currently holds the position of Director of Architecture for IDOM KSA. Later, he has been leading different projects (still confidential) for NEOM and its different regions (The Line, Gulf of Aqaba,...) with a particular accent in Sports facilities, and Qiddiya. Francisco has more than twenty years of experience in international projects.
He has lived in Madrid, Rotterdam, London, and Riyadh, where he worked for Prince Sultan University, Dar Al Uloom University and Alfaisal University in distinct roles and positions of Design and Project Management, and as a faculty member. He has curated international exhibitions for private clients and public institutions in Spain (Madrid, Seville, Barcelona) and Germany (Spanish Embassy in Berlin) and published catalogues, books and articles for architectural magazines and journals (Spain, Netherlands, UK, Saudi Arabia, United Arab Emirates). He has lectured in Madrid, Seville, Milan, London or Dubai, presenting his private office work in bRijUNi architects and his research as academic
George Mixioudis is a Football Ecosystem Director and FIFA Compliance Expert with more than 22 years of international experience in sports infrastructure, venue operations, and tournament delivery across FIFA, UEFA, and AFC projects. As Director of Stadia Venue Management, he leads the development of FIFA‑compliant stadiums, training sites, and high‑performance environments across Europe and the Middle East, supporting national federations, professional clubs, and leagues in achieving global standards of readiness, safety, and operational excellence.
George has contributed to some of the world’s most significant sporting events, including the FIFA World Cup Qatar 2022, AFC Asian Cup Qatar 2023, and multiple large‑scale venue development programmes. His expertise spans compliance, governance, venue operations, and multi‑stakeholder coordination, ensuring that complex projects are delivered to world‑class specifications.
With a strong foundation in civil engineering and extensive experience in construction management, George brings a unique blend of technical depth and strategic leadership. Today, he continues to consult for professional teams and leagues, and in parallel contributing to the advancement of Saudi Arabia’s rapidly evolving sports ecosystem and supporting the Kingdom’s vision for global sporting excellence.
Hassan Yusuf Head of Partnerships, Real Madrid Foundation Educational Football Program at Riyadh Schools
Ask Hassan Yusuf what he does, and he will tell you he turns sport into infrastructure. Ask him how, and you will need a longer coffee.
Born in Columbia, Missouri, Hassan carries the quiet discipline of the Show Me State, a place that prefers proof over rhetoric and evidence over claim. He has carried that standard with him, from Missouri to Riyadh and across the Kingdom.
At Riyadh Schools, alma mater of HRH Crown Prince Mohammed bin Salman and part of the MISK Foundation, Hassan leads the Real Madrid Foundation Educational Football Program in Saudi Arabia, a social sports initiative pairing football with youth education and community development. He initially served as Head of the Program before transitioning to Head of Partnerships as the program was set to scale across four regions of the Kingdom.
Under his tenure, Hassan led the institutional renewal of the partnership with the Real Madrid Foundation, anchored by the official Saudi visit of Club President Florentino Pérez and Roberto Carlos to Riyadh Schools, and the program's transition into a new commercial framework. In parallel, he negotiated the program's anchor partnership with Saudi Energy Company, securing the largest facility access ever granted to Riyadh Schools.
Within Riyadh Schools, Hassan founded Blancos Riyadh, the school's competitive team in Saudi Arabian Football Federation leagues, opening a feeder pathway for student athletes into the official Federation structure. He also launched the Eco-Friendly League, a football competition uniting local school programs around an educational framework drawn from the United Nations Sustainable Development Goals and the Saudi Green Initiative, structured around stewardship and conservation, climate leadership, and environmentally responsible sporting events. The initiative earned recognition from the World Football Summit for its contribution to sport and sustainability.
Beyond Riyadh Schools, Hassan jointly led the World Boxing Council nomination of HRH Princess Nouf bint Mohammed Al Saud to three of its committees, the youngest Saudi woman to serve in the body's international governance. He is regularly engaged by the Saudi Ministry of Investment on the Kingdom's sports sector, contributing to sector roundtables and speaking at Ministry conferences that convene international investors and sovereign delegations. In December 2025, he addressed the inaugural Beyond Profit International Forum in Riyadh, held under the patronage of HE Ahmed Al-Rajhi, Minister of Human Resources and Social Development.
Show Me, the state said. So he has. Another round of coffee?
Hrvoje is an Urban Planner and Designer who has been based in the Middle East since 2010, having previously lived and worked in Germany, Croatia, and the UK. He has contributed to a wide range of projects spanning four continents, from large-scale structure plans to tactical placemaking initiatives, for both private and public sector clients. He currently leads Buro Happold’s global Urban Strategies team, comprising around 80 urban planners, economists, designers, and spatial analysts distributed across the firm’s network of offices.
Hrvoje has been involved in delivering and leading some of the region’s most significant projects, including the masterplan for the Qatar FIFA World Cup. Since that seminal professional experience, he has combined his personal passion for sports with a strong interest in ensuring that events and their associated investments generate lasting benefits for the communities and economies in which assets are developed. He is also engaged in local academia, serving on several advisory boards, and is a strong advocate for locally contextual, place‑appropriate solutions for the built environment, particularly for cities in arid climates.
Javier Dávila is Technical Architect (BSc Architecture) and Project Management Professional (PMP)®. He joined IDOM in 1995 and became a Partner in 2006.He has 30+ years’ experience on construction projects, and he is highly specialised on singular projects construction management. He led the Project and Construction Management for Business and Arts International Center (“BAI Center”) in Vitoria-Gasteiz, the new Auditorium, Exhibition and Convention Center. It is also relevant his position as Project Manager for the Futur Palau Blaugrana project (Sports Arena) for FC Barcelona during 2017.
He is the Sports & Events Architecture Business Development Manager at IDOM, global design firm from Spain leading on Sustainability, with responsibility for the strategic development of future sport projects for IDOM worldwide, which has given him an important sports specialization from participating in the development of several sports architecture projects and engaging with Clients and Professionals all over the world. Such engagements include soccer clubs such as including Everton FC, FC Barcelona, Club Atlético River Plate, Universidad Católica, Villareal CF, Getafe CF, and many others.
Khalid M. BinSultan is a senior strategy and planning professional at the Royal Commission for Riyadh City (RCRC), with experience leading complex initiatives across regional strategy, sport-sector development, urban planning and institutional setup and coordination. His work focuses on shaping active environments, enhancing quality of life, and supporting Riyadh City’s wider transformation in line with Vision 2030.
Within RCRC’s Sport Sector, Khalid contributes to the strategic planning and development of the city’s sport ecosystem, including policy and regulatory work, partnership development, stakeholder alignment, performance management, and the assessment of major infrastructure opportunities. His role supports the integration of sport and recreation within Riyadh’s urban fabric, ensuring that future investments contribute not only to elite sport and event readiness, but also to long-term community access, participation, and citywide legacy.
Khalid’s work also includes planning linked to major tournament hosting, with a focus on long-term legacy outcomes, sustainable activation, and the wider benefits that major sporting infrastructure can deliver for residents, visitors, and the city as a whole.
With a background in civil engineering and public-sector strategy, Khalid brings a multidisciplinary perspective to the development of sports and active environments in Riyadh.
Moath Al Hajiri
My journey as an architectural engineer has been shaped by over 17 years of experience, including more than a decade working on complex developments across Saudi Arabia. With a bachelor’s degree from the University of Jordan and a master’s degree in Construction Project Management from the University of the West of England, my focus has increasingly been on sports infrastructure and projects that contribute to the Kingdom’s evolving built environment.
My work in the sports sector began with the Ministry of Sport, where I contributed to the delivery of multiple stadium developments under the Club Support Strategy, including facilities positioned to support the 2027 AFC Asian Cup requirements. These projects gave me the opportunity to see how sports facilities are shaped through collaboration between government entities, clubs, consultants, contractors, and governing bodies.
Today, I am managing the NEOM Sports Club Development Project in Tabuk, which includes the First Team Facility and the refurbishment of King Khalid Stadium. Through this role, I am closely involved in one of the Kingdom’s ambitious sports development programmes, helping ensure that design coordination, delivery, construction, and handover remain aligned with NEOM’s vision and international standards.
My role has allowed me to witness the remarkable transformation taking place across Saudi Arabia, not only in sports infrastructure but across all fields. Being part of this progress gives me the opportunity to contribute to developments that support the Kingdom’s wider vision and long-term growth
Mohamed Kassim is a leading expert in the sports construction industry, bringing over 19 years of dedicated experience to the field. Renowned for his innovative approach and meticulous attention to detail, Mohamed has successfully overseen the design and construction of numerous high-profile sports facilities, including stadiums,
training centers and precinct developments for major tournaments and events, delivering world-class fan experience.
One of Mohamed’s most significant accomplishments is his extensive involvement in the project management; construction supervision for the delivery of FIFA World Cup
stadia and associated infrastructure for:
- FIFA World Cup South Africa (2010)
- AFC (2011) & FIFA World Qatar (2022)
- AFC (2207) FIFA World Cup (2034)
Mohamed’s portfolio showcases a diverse range of projects, from state-of-the-art professional sports arenas to stadia related infrastructure. His commitment to quality and sustainability has earned him a reputation for delivering projects that not only
meet but exceed client expectations.
Mohamed Kassim continues to push the boundaries of sports construction, always striving to create spaces that inspire athletes and fans alike. His vision, expertise, and unwavering commitment to excellence make him a standout leader in the industry.
Mohammed Bin Qasim is a Landscape and Environmental Lead with over 10 years of experience in environmental sustainability, landscape development, and ecological management. Throughout his career, he has focused on integrating sustainable practices into large-scale projects, with a strong emphasis on enhancing biodiversity,
optimizing resource efficiency, and creating environmentally responsible landscapes.
He has played a key role in shaping and contributing to the environmental and
sustainability strategy at Golf Saudi, supporting the development of world-class golf environments aligned with global environmental standards. His work includes implementing sustainable water management systems, improving soil health, and promoting native vegetation to ensure long-term ecological balance.
Mohammed is recognized for his ability to bridge the gap between environmental responsibility and operational excellence, delivering projects that are both high performing and environmentally conscious. His leadership continues to support
Saudi Arabiaâs vision for sustainable development, particularly within the sports and active environments sector.
A C-Suite Executive and Board Member across the Development, Sport, Finance and FMCG industries, with 25 years global experience leading corporate, commercial and operational strategy and execution to deliver significant brand and financial impact.
Proven ability to lead and manage complex partnerships and deliver award winning creative solutions and programs at a global level, leveraging world class IP including the Olympics, F1, English Premier League, PGA Tour and multiple Entertainment venues and festivals.
Nathan was a key leader engaged in driving efficiency and return into NEOM’s Sports programs and the return from its partnership investment, and is now driving Sports CX and Commercial Strategy across Qiddiya City, including assets required for the Asian Games and other major events, alongside engagement into broader PIF Sport projects.
He is a passionate believer in the development of people and teams both within his own organizations and the broader industry, with a strong involvement in the development of opportunities and pathways for women in sport both in Europe and the Middle East.
I am an experienced and driven golf course professional with over 16 years in sports turf management, having built an international career across the United Kingdom, the United States, and Saudi Arabia. With a strong foundation in both the practical and strategic aspects of course maintenance, I have developed a reputation for delivering exceptional playing surfaces and contributing to high-profile golf developments.
Currently serving as Superintendent at Qiddiya Golf Course in Saudi Arabia, I have overseen the management and presentation of elite-level turf facilities within a major international project. Prior to this, I held the role of Assistant Golf Course Superintendent at NEOM Palace Golf Course, where I worked closely with senior leadership to support operational planning, team performance, and the delivery of world-class course conditions.
I spent over a decade at Blackwood Golf Course in the UK, progressing from Greenkeeper to Deputy Head Greenkeeper. During this time, I led key renovation and construction projects, including green rebuilds, tee construction, and course extensions, while also managing staff, machinery, and chemical application programs. Earlier in my career, I gained valuable international experience as a seasonal greenkeeper at Mountain Air Golf Course in North Carolina, USA.
My technical expertise includes turf renovation, irrigation and water management, bunker construction, pesticide application, and advanced machinery operation. I am committed to maintaining the highest standards in golf course presentation and continually developing my knowledge, currently working towards my GMA Level 4 qualification.
Richard C. Haas, CGCS, serves as Executive Director – Head of Golf Design, Construction, and Grow-In for C3 Golf, a subsidiary of Red Sea Global. With more than four decades of experience in the global golf industry, Richard brings exceptional expertise in golf course development, agronomy, and large-scale project leadership.
Richard is a 41-year member of the Golf Course Superintendents Association of America (GCSAA) as well as an active Certified Golf Course Superintendent (CGCS) for 33 years, establishing a distinguished career marked by technical excellence and operational leadership.
Having spent 25 years living and working across Asia and the Middle East, he has developed extensive experience in golf course construction and contracting, particularly within the Middle East. In recent years, his focus has expanded to design leadership, where he plays a critical role in aligning design vision with constructability, agronomic sustainability, and long-term course performance.
In his current role, Richard leads golf design integration, construction execution, and grow-in strategy, ensuring world-class standards across C3 Golf’s development portfolio.
As an Associate Director in Golf Construction at Red Sea Global, I have been responsible for leading some of the Kingdom’s most ambitious and high‑profile golf developments. I currently oversee the simultaneous delivery of three ultra‑luxury, 18‑hole golf courses at Shura Island, Amaala and Laheq—projects that are redefining global standards for elite golf destinations and contributing directly to Saudi Arabia’s growing reputation as a world leader in sports and active environments.
My work centers on leading complex, multi‑site golf development programmes, where I have been instrumental in establishing rigorous project management systems, strengthening quality assurance frameworks and embedding governance structures that ensure consistency across multi‑billion‑riyal assets. This includes aligning strategic planning with day‑to‑day site execution, coordinating multidisciplinary design and construction teams, and driving delivery performance to meet the highest international standards.
Prior to this role, I led major renovations for Golf Saudi, including preparing courses to host LIV Golf events.
Across all projects, my focus is on creating world‑class golf courses that elevate destination value, strengthen Saudi Arabia’s sporting landscape and set new benchmarks for excellence.
Scott Hostetler is a distinguished American Landscape Architect with more than 36 years of award-winning global transformational landscape architecture design and implementation experience embedding sustainability, regenerative design, and championing living systems of care approaches where responsible development and ecology harmoniously coexist. His contributions to society and environmental awareness have established new global design and delivery standards while directing ambitious regenerative development core mandates driving landscape architecture advancements with lasting impact within the profession and the environment.
Mr. Hostetler’s pioneering vision focuses on site-derived, spirit-of-place landscape architecture integrating innovative sustainable design, ecological renewal, wellness, and longevity principles, while educating visitors and raising regenerative design awareness. His career has advanced human and environmental well-being globally throughout the America’s, Caribbean, Europe, Asia, and the Middle East.
Over the past five years, Mr. Hostetler has served as Senior Executive Director at Red Sea Global directing landscape architecture for The Red Sea Destination and AMAALA, the most compelling sustainability-led luxury tourism ecosystems in the world.
Rooted in Saudi heritage powered entirely by renewable energy, Mr. Hostetler has served as a trusted champion for the profession on a global stage. Spanning approximately 28,000 km² across Saudi Arabia’s west coast, the environment integrates sustainable infrastructure including solar and wind energy, zero-waste systems, advanced water re-use, and continuous smart monitoring initiatives aligned and coordinated with The G20 Global Land Initiative and UN. This visionary development includes more than 90 islands, expansive desert dunes, mountain canyons, dormant volcanoes, and sensitive marine ecosystems including the world’s fourth-largest barrier reef system.
Under his leadership, the landscape architecture team established a new global development benchmark contributing to a new sustainable economy for the Kingdom aligned with Saudi Arabia’s Vision 2030 core mandates while achieving an unprecedented 17 LEED Platinum and 4 LEED Gold certifications across hospitality, residential, infrastructure, education, and aviation assets.
Seventy-five percent of The Red Sea Destination land has been preserved as protected natural habitat. Low-carbon mobility systems include electric seaplanes, electric vehicles, and hydrogen-powered marine transport. The Red Sea Destination program has generated more than 70,000 jobs and is projected to yield billions in sustainable economic value while also breeding and transplanting coral to regenerate its marine ecosystem.
Sherif Bialy has over 23 years of diversified experience, spanning multiple engineering disciplines including infrastructure, transit, urban planning, aviation, and building structures.
Sherif’s main expertise lies in the construction management and supervision of large infrastructure programmes and megaprojects. Throughout his career, he worked on and led many technically complex, high profile and unique projects in the USA, Qatar and Saudi, applying various standards and codes of practice.
In his previous role as the LRDP Programme Director, he was entrusted to manage the design and construction supervision of a $20 billion infrastructure project portfolio in close collaboration with Qatar 2022 World Cup infrastructure need. His experience in process improvement, strategic planning, and risk management helped him deliver to the interest and satisfaction many Programme owners, including the National Highway System (NHS) in Washington DC, USA and Prince William Capital Infrastructure Programme, VA, USA.
In his current role with Neom, KSA, Sherif leads the infrastructure and Asset Development for multiple mobility system including clean sustainable charging infrastructure, marine, and urban infrastructure.
Sherif leads with a sports teamwork mentality gaining it throughout his previous career as an all big east and all region first team playing for Rutgers university, New Jersey usa on a full athletic scholarship and representing the national team of Egypt in several occasions.
Memberships
Sherif is a member of the Construction Management Association of
America (CMAA). He is a Harvard University Contract Law Certified
professional. He is also a Certified Construction Manager (CCM), and
a licensed professional engineer (PE).
Global Best Practice
Sherif has extensive international experience managing large construction
projects on the east and west coasts of the United States and in the Middle
East where he led project teams to deliver to the highest international
standards for quality, sustainability and safety. He also has used lean
construction to ensure high predictability of schedules, high productivity
and reduced waste.
Academic Excellence
Sherif holds a bachelor’s and a master’s degree from Rutgers University
in civil and environmental engineering
Chief Operating Officer, Golf Saudi | Global Sports & Hospitality Leader
Stephen Gibson is a globally recognised executive with a 20-year track record leading elite sporting institutions. As the former Chief Operating Officer of Golf Saudi, Stephen was instrumental in driving the Kingdom’s Vision 2030 through national golf development, infrastructure expansion, and the delivery of premier global events, including the first LIV Golf night tournament.
A prominent industry voice, Stephen has served as a Host Presenter for Sirius XM PGA Tour Radio and provided expert commentary for The Open Championship. He currently serves as an Ambassador and Advisor leading sports tech and AI innovators.
Beyond his commercial success—which includes a £40M redevelopment as CEO of Wentworth Club—Stephen is committed to the social impact of sport. He notably led a partnership with the DP World Tour and Black Heart Foundation that raised £2M for under-resourced youth. As a PGA Member, Stephen’s unique blend of operational excellence, media influence, and stakeholder diplomacy makes him a pivotal figure in the evolution of the Middle Eastern and international sports landscapes.
Waleed Ben Manie graduated from KFUPM as Electrical Engineer and he joined Saudi Aramco for 20 years starting 2021. He spent his career with Aramco in Delivery/Project Management in GIGA Projects with different natures/profiles including Urban Development, Oil/Gas & Infrastructure Projects. Major Projects to mention: King Abdullaah University of Science & Technology (KAUST2007-2012).
Upon 2030 vision launch and implementation, Waleed Joined Royal Commission of Alula (RCU) from 2021-2023 as Executive Director of Infrastructure Projects and participated in delivery of Projects such Ashahr Habitas Resort, Camel Racetrack, Water/Roads/Electrical Projects Ugrade, Airports Upgrade as well as Sharaan Nature Resort Jean Novelle site preparations works.
Waleed Ben Manie is currently the Executive Vice President EVP for Sports Boulevard Delivery Commercial/Project Controls from 2023 up to date. He is leading the department responsible to support business cases, procurement of packages, contracts administration, Reporting and Delivery Program Risk Management.
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