Nathan Homer | Senior Director, Sports CX & Commercial Strategy, Qiddiya
A C-Suite Executive and Board Member across the Development, Sport, Finance and FMCG industries, with 25 years global experience leading corporate, commercial and operational strategy and execution to deliver significant brand and financial impact.
Proven ability to lead and manage complex partnerships and deliver award winning creative solutions and programs at a global level, leveraging world class IP including the Olympics, F1, English Premier League, PGA Tour and multiple Entertainment venues and festivals.
Nathan was a key leader engaged in driving efficiency and return into NEOM’s Sports programs and the return from its partnership investment, and is now driving Sports CX and Commercial Strategy across Qiddiya City, including assets required for the Asian Games and other major events, alongside engagement into broader PIF Sport projects.
He is a passionate believer in the development of people and teams both within his own organizations and the broader industry, with a strong involvement in the development of opportunities and pathways for women in sport both in Europe and the Middle East.

